When you apply for a job online application process, it’s very likely that your resume will first be screened by an ATS (Applicant Tracking System) and then assuming your resume has some job experience, you might make an impression. The first person to review your resume would be an entry level HR person/recruiter. Their job will be to look over your resume, do some reference checks and find matches to the companies Job Description for an interview.
Study the job description online even google the Job description. Find out everything you can about that Job. Then google the company and find out who is the President, CEO, hiring manager and all decision makers.
Then you go back to your resume; create a cover letter (stating Who, What, Where, When, Why & How you can do this job), change your Objective on your resume to include the job description. Both the cover letter and resume should be TOTALLY GEARED to this job description.
Once your resume is totally geared to the job description (email resume) to the job posting site, President, CEO, company hiring manager and HR. By lining up with people on the inside of the companies at which you want to work, you will instantly set yourself apart. Decision makers interview people who come recommended or by way of a personal referral President, CEO, Managers are “golden” referrals to any job, you will get an interview for sure.